Who would of guessed - MC Hammer a Social Media Strategist...? I had to admit that watching this clip made me giggle a bit, although he makes some serious points, I can't help but visualize baggy trousers and some dodgy 90s dance routine. However funny it may seem though, the guy deserves some credit in the Social Media world. He has over one and a half million people following him on Twitter which he updates regularly, he also runs an online community named Dancejam which has grown from strength to strength since the launch in March 2008 and has his own blog. In addition to this he has been a keynote speaker at various events including the Social Media Strategies Conference which took place in San Francisco earlier this month.
As he explains "Other than when it's time to rehearse and perform, there shouldn't be anytime when [young bands] are not involved in social media." And he has a point, any new artist or band trying to break through needs to be active online. In today's world the consumers rely on YouTube, MySpace, Facebook and every other platform to not only listen to music but to actually express their appreciation for the artists. To ignore the opportunity to interact with the fan base is simply lazy, after all where would they be without their fans?!
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